Building the machine
behind businesses
that scale.
I teach small business owners how to win customers and close sales — and I built the companies, books, and NGO that put those principles to work.
A builder first,
a teacher by trade.
To over 314,000 small business owners on TikTok, I'm @sales.jagaban — the person who breaks customer acquisition and sales technique down into something a business owner can actually run on Monday morning.
Off camera, I put the same thinking into companies of my own: two fintech products used to pay bills, an agency that keeps small businesses compliant and visible, a self-development & wellness portal, and a chocolate brand currently in development.
I'm also chairman of the board of the Koni Fiwaji Foundation, and — before any title — a husband to Funmi and father to Rere and Ari.
Two ways of
thinking about
the customer.
The QuadCore Business
How to synchronize marketing, sales, fulfilment, and customer support into a single machine — so the business scales without depending on any one person to hold it together. Get a copy →
Everyone Is Afraid
Buyers are paranoid about ordering online. This book shows how to turn that fear into loyalty — using fulfilment and proactive support to give every buyer genuine peace of mind. Get a copy →
What I've
built so far.
Skills that
actually get
young Africans paid.
The Koni Fiwaji Foundation exists on one belief: free training is only worth giving if it leads somewhere. We train young Africans in skills the market is actually paying for — at no cost to them.
Koni Fiwaji Foundation
A foundation focused on training young Africans, for free, in skills that translate directly into paid work.
ngo.fiwaji.com →